Product Development Management

• Responsible on the end-to-end ownership of the products and services, identify market requirements, define the product vision and strategy, create preliminary design concepts and lead the implementation of the overall product from concept to delivery.
• Lead and Manage retail banking activities and develop conceptual framework for product innovation.
• Planning and designing new product, packaging and/or related business initiatives with appropriate sharia concept and ensure compliance with the Bank’s policies and regulatory requirements.
• Organizing and coordinating Product Working Committees (PWC) with the relevant departments/stakeholders in order to execute the process flow.
• Preparing business proposal and obtaining necessary approvals.
• Develop structure and of new Islamic Banking, products (Liability, Assets, & Cards) for retail customers on all segments based on the need and bank’s strategies.
• Recommend improvements on existing products, identify opportunities, and increase revenue.
• Plan, propose, develop, launch, monitor and review asset & liability products required to meet business targets.
• Review and process incoming feedback that is streaming in (from customers, cross-functional teams, Management, prospects, and more).
• Identifying trends in feedback and discuss with sales team or support.
• Coordinating with product team research on a specific feature that is currently “in discovery.”
• Brainstorm with the product team to determine what solutions/products address the customer needs.
• Prototype solution ideas to validate if they really address customer needs.
• Utilize market research on competitors’ and customers to fine-tune a product brief (a document outlining product’s goals and attributes).
• Continuously look for new opportunities/ products / relationships to enhance cross product offerings.

Products Prioritizing and Marketing 

• Develop/Modify unsecured credit products by pricing, features, and risk characteristics
• Understand customer journey from lifestyle needs perspective, sales channel main points, monitor sales result, and conduct visits
• Develop and execute go to market strategy and planning
• Responsible for Channel Performance Management & Engagement
• Following the news to gather intelligence about competitors, look for actionable insights from the market, and stay up-to-date on technological trends relevant to the market/solution space.
• Working with product team and retail management to set product objectives aligned with high-level bank strategy.
• Prioritizing the most strategically valuable feature ideas.
• Meeting with sales, marketing, legal, Compliance & Sharia leadership to evaluate the viability of feature ideas.
• Meeting with the engineering team to get effort estimates on feature ideas to consider feasibility.
• Finalizing a backlog of features to send into delivery
• Coordinating and providing support for the related operational matters.
• Managing work with marketing agency on development of product brochures, BTL and ATL campaigns, and creating value for building brand equity of Islamic Banking in the market.

Product Communication and Roadmap

• Plan and share of product roadmap for the bank with Management and sales team by communicating the plan to   achieve the bank’s product vision.
• Conducting a session with the sales, support, success teams to brief them on functionality that released, explaining current limitations and what is coming next.
• Conducting an advisory survey call with a major customer give feedback on the product roadmap.
• Plan and manage marketing and campaigns (include coordinate with analytics to understand consumer behaviour to strategies and plan campaigns)
• Define and maintain product strategy, product revenue, market adoption, and Portfolio Management and penetration goals.
• Administering product pilot test/roll out and activities.
• Interact closely with other department managers and back-office functions to put together customized value proposition 

Product Delivery and futures specifications

•  Preparing formal / informal specifications outlining the problems of product and the proposed solution, and other requirements for development to solve.
• Work closely with designers and the product team to complete a prototype that shows how the new feature will work.
• Holding a kick-off meeting with the product team to ensure that everyone understands the customer's needs addressed the business goals, and requirements.
• Meeting with a designer to review open questions that have arisen during development related to various edge-cases.
• Meeting with marketing team to prepare a go-to-market strategy for an upcoming launch.
• Coordinate with technical team to discuss the documentation for an upcoming product feature.
• Meeting with the legal/ Compliance / Risk management /Sharia team to ensure the upcoming product feature is approved as per the regulation
• Interact with IT department for new System requirements/ enhancements, UAT and implementation.
• Monitoring KPIs (key performance indicators): Analyse how users are using products and features that newly launched and went live.

Compliance and Regulatory Requirements 

• Support product team on preparation to obtain approval on new product development communication materials, product filling, and system rollout and adheres to regulators requirement
• Ad-hoc business / strategy deck preparations, management and regulatory reporting
• Support BN on product regulatory requirement and communication. Engagement with:-
• Legal and Compliance on new requirement and changes on T&Cs, product liability, Assets card business
• Audit reporting for product related matter
• Risk and Operations on backend changes and requirement
• Group Sharia in compliance to Islamic product

People Management

•  Ensure that the workforce efficiently allocated in the right place at the right time to achieve business goals.
• Supervise all product team related matters such as Annual Leave Plan, attendance punctuality, and disciplined as per the approved HR policies to maintain high level of employee’s productivity.
• Develop briefing/training materials & conduct product briefing/training sessions for both internal & external parties
• Identify any weaknesses within the product team and responsible to Mentor, Coach and Guide individuals in order to increase productivity. Identify potential successors within the product team for the identified critical positions in order to ensure business continuity of bank’s operations.

Other tasks

• Supporting branches and sales teams related to product development (as and when required) for client presentations, meeting etc. whenever required.
• Identify opportunities to contribute to organisational and departmental change initiatives, programmes and projects taking into account best practice and standards in the business environment.
• Perform other related duties or assignments as directed.

• Essential: Bachelor’s Degree preferably in Marketing, Business or Finance.
• Desirable: Masters or MBA Degree
• Experience (by years/function/industry): At least 15 years of working experience in the related field, out of which 5 years in Islamic Banking Retail Products Development and Management/ Business Data Analysis at a senior position/ product development and marketing

• Strategic Management
• Islamic Risk and compliance management
• Extensive knowledge of Islamic Financing Structures and concept
• Islamic Regulatory Framework of the country /Region/Environment
• Well informed on the developments in the relevant field
• Understanding bank processes & customers journey
• Ability to communicate and collaborate with various levels across the organization
• Proficient in MS Office (Word, Excel, PowerPoint and Outlook)
• Having strong customer service and analytical skills.
• Excellent leadership skills
• Strong self-motivation, and drive
• Deciding and initiating action
• Planning and organising
• Adapting and responding to change
• Innovative and creative thinking
• Good problem solving, communication, and analytical skills
• Able to empower teams & make decisions effectively